Nelson's Blog

 Had to come to Mexico for a family emergency. Will update once I’m back in a few days.

Elon Musk has been making quite a ruckus lately advertising X at the DealBook conference as the next big thing. I took a bit of a different approach as anything he says can often be seen as a marketing campaign in itself. I also started to wonder if brands exposed themselves to some risk by advertising on there. I noticed the algorithm picked up on my love of tech but it also seemed trigger happy to advertise odd weapons like katanas and tasers. To better understand this, I found an article . It discusses the rise of brand risk on twitter. If I were to boil this down into 3 digestible points it would be: ·          Elon Musk sucks because he made policy changes and laid off the content moderation team ·          Brand verification (blue checkmark) was a hot mess ·          Companies need to be proactive in removing impersonators and possibly pausing ads on X The value proposition of X is pretty clear here. It’s a very popular online service that allows the sharing of content/id